Athenaeum University


Double Blind Review Evaluation

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Indexed by : RePEc |

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ISSN-L 2065 - 8168
ISSN (e) 2068 - 2077
ISSN (p) 2065 - 8168

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Address

Giuseppe Garibaldi No. 2A
Bucharest, Romania

Phones

Tel: +4 021.230.57.38
Fax: +4 021.231.74.18

Email

secretariat@univath.ro

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  1. 1. NEUROMARKETING - A SCIENTIFIC TOOL TO HANDLE CONSUMER BRAIN INFORMATION — 29 March 2021

    Authors:   • Cătălin DUMITRESCU, email: catalindumi@yahoo.com, Afiliation: Athenaeum University, Bucharest, Romania  • Matei DUMITRESCU , email: dumitrescumatei18@stud.ase.ro, Afiliation: Faculty of Business Administration in Foreign Languages
    Abstract: The article addresses a relatively new topic on the Romanian market, namely Neuromarketing as a field of scientific research that has a wide applicabi

    No 61 - March 2021 > NEUROMARKETING - A SCIENTIFIC TOOL TO HANDLE CONSUMER BRAIN INFORMATION