THE INFLUENCE OF MACROECONOMIC FACTORS ON THE DEVELOPMENT AND COMPETITIVENESS OF ROMANIAN COMPANIES
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Authors:
• Lecturer Phd. Brînduşa RADU, email: bmradu@yahoo.com, Afiliation: Athenaeum University of BucharestPages:
• 51|62 -
Keywords: Macroeconomic Analyses of Economic Development; Cooperative Enterprises; Performance and Prospects.
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Abstract:
Competitiveness is a complex concept which, at a general level, expresses the ability of individuals, businesses, economies, regions remain in the competition conducted at a national level and/or international and economic benefit in terms of a specific business environment. The competitive advantage of firms in the vanguard of technical progress is leading industries in which technological advances allow for price and not as branches standardized technology. Otherwise defined, is competitiveness: the ability of products and services to stand the test of favorable market conditions, resulting in constant increases in productivity and living standards.
