INTEGRATED REPORTING - PART OF THE BUSINESS STRATEGY. A THEORETICAL-METHODOLOGICAL APPROACH
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Authors:
• Maria-Mădălina BOGEANU-POPA, email: madalinabogeanu@yahoo.com , Afiliation: University of Petroșani, Petroșani, Romania
• Mariana MAN, email: man_mariana2006@yahoo.com , Afiliation: University of Petroșani, Petroșani, RomaniaPages:
• 62|71 -
Keywords: integrated report, business strategy, non-financial information
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Abstract:
This paper presents the way integrated reporting is part of the business strategy. Currently, financial information represents the main source of data in drafting periodic reports, but non-financial information is necessary for establishing the value of the economic entity, ever-so relevant in planning long-term strategies. Publishing financial and non-financial information through integrated reporting is subject to a set of regulations which must be followed by the economic entities. Through this study, the research question, Is the integrated reporting part of the business strategy? may receive a positive answer. The answer to the research question is argued by the involvement in environmental, social and governance actions which have classified the entity’s activity as being an interaction between interested parties within the internal or external environment and the economic entity itself. This fact contributes to the improvement of the image on the long-term and implicitly the business strategy on the one hand, leading the entity towards integrated reporting by publishing non-financial information on the other hand. Structuring the integrated reporting is based on the reporting model proposed by the 2014/95/EU Directive. According to the targeted economic entities, they have opted for a responsible activity growth strategy leading to a sustainable development on the long-term. The involvement in environmental, social and governance actions has classified the economic entity’s activity as being a strategy of interaction between interested parties within the internal or external environment and the current economic organization. Thus, the content of the integrated report presents the strategy and the communication process with the main interested parties, a strategy of communication which details the necessary recommended process to follow, and an efficient strategy which concentrates on communication purposes, target demographics, communication plans and instruments used to provide information.
