Athenaeum University

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ISSN-L 2065 - 8168
ISSN (e) 2068 - 2077
ISSN (p) 2065 - 8168



Giuseppe Garibaldi No. 2A
Bucharest, Romania


Tel: +4
Fax: +4





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  1. Authors:
      • Paula – Angela VIDRASCU, PhD Assistant, email:, Afiliation: The Bucharest University of Economic Studies, Bucharest, Romania

      • 65|76

  2. Keywords: Intangible assets, sustainability, market value, book value, S&P 500.

  3. Abstract:
     The concept of value existed since trade was invented and used in all fields. Economists have tried different ways to define the common denominator subjective estimation of a good size. Studying the economic value of an asset has preoccupied economists at the early days of this discipline, trying to estimate the value of an individual and then extend to \r\n goods that can be changed. Over time how to create and measure value had several forms: from profit indicators (economic and financial profitability, etc.) to indicators based on cash flow (cash flow, CFROI - Cash Flow Return on investment -cash return on investment, etc.) or indicators of value (EVA - Economicâ Value Added - Economic Value Added, MVA - Market value added - Market value added, etc.). Value creation is the most important goal for a company, and the  development of economy and human society will bring new ways of creating value that is in step with time. The new ways of creating value refer to human capital, intellectual capital, information, goodwill, etc., which gives the opportunity to contribute to the sustainable development of society and thus to value creation. It is the result of a complex management of all aspects of the business. "Sustainability" means property of a system, where the emphasis is on maintaining a particular state of the system over time.

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