CHINESE PHOTOVOLTAIC ENTERPRISE STRATEGIC ADJUSTMENT IN ROMANIA
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Authors:
• Phd. Candidate Mrs. Chai Feng xia, email: Joybird387@hotmail.com, Afiliation: Academy of Economic Studies Bucharest, RomaniaPages:
• 43|58 -
Keywords: Chinese Photovoltaic Enterprise, EU anti-dumping policy, Strategic Adjustment, Romania market.
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Abstract:
The huge invasion of Chinese products in Europe and the challenges of selling Chiness products in European Union generate iusses of strategic management presented as challenges need to be faced are behind this article. European Union regulations and Romanian business challenges have been pushed Chiness companies to modify their strategic management meeting these challenges. The article treates EU anti-dumping on Chinese solar PV products by concentrating on Chinese Photovoltaic Enterprise challenges through (SWOT) analysis and strategic adjustments for EU - Romanian market to understand new policy and to make new price strategy, to apply new investment strategy accordingly.
