CHINESE AUTOMOBILE ENTERPRISE STRATEGY ANALYSIS
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Authors:
• Phd. Candidate Mrs. Chai Feng xia, email: Joybird387@hotmail.com, Afiliation: Academia de Studii Economice Bucuresti, RomaniaPages:
• 223|236 -
Keywords: automotive industry, global strategy, overseas M&A, ov ersea R&D
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Abstract:
China's auto industry also had a golden decade of explosive growth. In 2009, China's auto market has exceeded the United States, the wo rld's largest car market, and in 2013, China's auto production both breaks t hrough twenty million. However, through the presentation of China's auto m arket booming, we should be acutely aware that the status of China's automobile industry in the global automotive industry value chain is still very low, this paper did analysis regarding the current situation, and also Japan, Ger many, America oversea R&D development experience could also a good kn owledge to know, and also the oversea M&A strategy should be considered Meanwhile by analysis Romania experience to learn from each other.
